And listen, this is not the perfect product, nor is any product. And if they have a problem, they let you know. 84 percent of our buyers, from the surveys we've done, say they keep it on the phone 24/7. and I would say our product is very unique in that. LH: On our website is We read every single email we get in. How much of that feedback was coming in - was it unsolicited? Were you actively polling them? And what were some of the refinements they suggested, if any? And then the Typo 2 was announced in mid-summer and shipped in September. In terms of customer feedback, the original Typo wasn't on the market very long due to the injunction. LH: We just wanted a very simple name people would remember. And they never say, "Why's it called Typo?" when they see it sitting on a table, whether it be in a meeting or at a lunch or something, they see it sitting on the table and they say where they can get that. No one says anything to me about the name. RS: Do you know, no one mentions that to me? NO ONE. Do you have any regrets attaching that name to it. Typo is catchy, but it's a bit counterintuitive. This was a game changer for me to be able to have something that I could really type an email out that looks as if it's coming from a computer.Īs for the name, it's catchy definitely. I do everything mobile-y because I'm in so many places every single day, every single week. RS: For me, this is my office this is how I work. I think Ryan was always our number one tester.
The goal was not to have a product out to market it was for us to be able to type at the speed that we want to type at accurately. We just couldn't get it to a place we wanted it to be. LH: The best answer to that is to say that for 12 months, we had prototypes going back and forth, back and forth. And that was how we incorporated the notes. And give each other feedback about how they were working, what was working, what was going well, what was not going well. you know, for 24/7 for months and months and months. And then he'd bring back the prototypes and we would use them ourselves. RS: For me, Laurence would make all of the trips overseas to Taiwan and he'd sit with the engineers and designers. How involved are you in the design, Ryan? And that's what we wanted to create to be able to attach as a case to the iPhone. RS: When I was in elementary school, the Commodore 64. You can disable notifications at any time in your settings menu. But before that there was the Treo Motorola made the Droid 4. BlackBerry was definitely one of the companies in that space. LH: I mean, I think that a lot of people are fans of the physical keyboard. for people that crave a physical QWERTY keyboard? It's an ongoing thing, but it doesn't affect any of our current products that are out: the Typo2 for iPhone 5, the Typo2 for iPhone 6 and, of course, our iPad keyboard.ĭo you think since that design kind of mirrored the look of the physical QWERTY keyboard that people were familiar with from BlackBerry, that helped attract a target base for this. So we looked at what was out there and we certainly got opinions and all that.
LH: No, we did our homework to find out what was out there, what wasn't out there. Were you guys aware prior to the launch that there was a striking resemblance and that it was potentially going to bring legal troubles? Laurence Hallier: Honestly, we thought it was a hobby. So we wanted to create a physical keyboard where we could use our iPhones with speed and with efficiency. And we liked the iPhone, but we couldn't type on it well. Laurence and I are good friends, and we decided that we wanted to be a little more efficient with ourselves and our lives. Ryan Seacrest: Well, we made the Typo because we had a couple of devices sitting on the table for many, many dinners. I have to ask, "Why not just use your BlackBerry? Why did you make the Typo?" So you guys debuted the first Typo at CES 2014. The pair carved out some time during the madness of CES to speak to me about Typo's bumpy start, the impact of customer feedback on product design and the boldfaced names that swear by their QWERTY case. One court ordered a sales injunction and another Typo revision later, Seacrest and his partner Laurence Hallier are back at CES to debut another physical keyboard accessory, this time it's the Typo2 for the iPad Air and iPad mini lines. If you do, then you may also recall the controversy and legal tussling over the original Typo's striking resemblance to BlackBerry's Q10 keyboard. Maybe you remember the bizarre collision of worlds at last year's CES when Ryan Seacrest touched down in Las Vegas to introduce the Typo, a physical QWERTY keyboard case for the iPhone 5/5s.
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